Ask yourself what is it that makes your company so different from everyone else? This quality needs to be visible in the banner design, giving off an instant symbolic impression that includes your corporate identity.
You might want to come off more serious so bear in mind how your tone is perceived. You can always try to showcase high-quality images but you don’t want your page looking cluttered with overkill.Ī catch phrase or motto is also great to include, depending on the type of organisation and the website’s purpose. A business brand name is the first obvious thing that should appear on any banner. It should always help the company brand make a connection with the visitor right away. When designing a website banner you need to consider:Ī good website banner should represent your business or organisation accurately. You wouldn’t underestimate the importance of the first impression in a business meeting, so why a website? You could almost consider it a form of a virtual real estate at the top of your website. That’s why the content at the top of your screen is the most important because visually, it’s where you first look at. We can get a feel for what the website represents in only a few seconds. This is the best area to place your website banner because it’s the space that meets your natural line of sight.Īs time went on, this space obviously became the most important part of the page. When Radio/TV arrived the format of media adapted but the traditional name was kept as people listened to the news ‘headlines’. Remember before the internet came along? When every business relied on using printed pages for advertising? The very meaning of the term ‘headline’ was because it appeared at the top or ‘head’ of the page.
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